At first meeting, the owners and stylists find Coffey's distinct personality and wicked comments jarring; but they soon figure out that in order to be a success in the competitive high-end beauty business, they need to take the savvy and fearless approach that has helped Coffey's own career flourish. Coffey takes her training and the training of other hairdressers very seriously, and this passion drives her sincere quest to turn these salons around.